Introducing the French brand “Coucou Suzette”

Or the story of how social media can let you transform a hobby into an actual job. Cats,…

Or the story of how social media can let you transform a hobby into an actual job.

Cats, boobs & Instagram


Juliette Mallet, an illustrator by training, one day decided, when she was returning from a trip to Japan, to start her own jewelry line. She attends a specialized training at the Ecole Boule in Paris and dives right in: like hundreds of French designers, she starts selling her creations on her Etsy shop while keeping her “real job”. Everything changes the day she posts about the boobie ring on her Instagram, which she had created as a birthday present for her friend. The fun, slightly tacky object, symbolic of women empowerment, breaks the Internet and becomes an instant hit. Orders start pouring in, the brand grows (Coucou Suzette, her cat’s name), and finds its style: Pop x Funky x Feminine x Cheeky.

 

Pins, phone cases, clothing, kama sutra socks (Made in France or Belgium), partnerships with big brands (Sephora, No name, Nereides), “Coucou Suzette” is now Juliette’s full time job. We’re huge fans, and we think you’ll like it.
Check out her creations and buy them here: Coucou Suzette shop

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